Breaking the Algorithm: How Video Combats Declining Organic Reach

Small business engaging audience through video marketing

Denver small business owners: feeling like your posts barely get seen? Algorithms are crushing organic reach—so we have to fight fire with fire: video.

Why Organic Reach Is Tanking

Social platforms are throttling static posts. On Facebook and Instagram, reach caps out around 10–20% unless you pay to boost it. Video—even unperfect video—still catches algorithm attention in ways static posts can't LinkedIn.

How Video Fights Back

Videos—especially short-form—are pushed harder in user feeds. Platforms like Reels and Shorts offer built-in amplification, even for organic content. And Denver locals? They respond to friendly, filmed-in-your-shop, or filmed-on-your-block clips more than generic ads.

Technical Tips:

• Keep videos under 60 seconds for max algorithm juice and completion rate 

• Add captions and on-screen graphics—they keep attention even when sound is off.

• Film walk-and-talk scenes around local landmarks—the movement and place reinforce authenticity.

Want video content that organically boosts reach and conversion? Gratitude Cove crafts short, local-favorite video loops that help Denver small businesses stay visible and profitable.

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